Don’t Stack Moonshots

When doing innovation, don’t stack moonshots. It’s hard enough to get a single-stage rocket off the ground.

SpaceX Jason 3, CC license, SpaceX Photos

Time and again, I’ve worked with brilliant people who have lots of great, innovative ideas. Great ideas that are synergistic, that could work beautifully together. And they want to stack them all in one project, like the stages of a rocket. This is bad.