The Seven Deadly Innovation Blunders

This essay is part of the “Managing Innovation” essay series that starts with “Innovation isn’t what you think it is.” A previous version of this essay was published with the title “The Seven Perils of Innovation.”

introduction

I’m no stranger to success and failure. I’ve turned a crazy idea and a scrappy team into billions of dollars in enterprise value at Google [X]. As a startup CEO I had to look my friends in the eye as I laid them off because I couldn’t close the financing. I’ve had titles that include CEO, CTO, and Engineering…